Anuga: Flexibility and planning security in turbulent times

Dear Sir or Madam,


We are living in turbulent times.As the leading business and networking platform of the food and beverage industry, Anuga is in high demand precisely now. Based on the large amount of feedback we have received, we know how important the trade fair is for maintaining personal contact to existing and new customers.

Make use of the global network of Anuga in order to establish new business relations and open up new markets. It is a matter of particular concern for us to offer you an optimum trade fair experience – with the largest possible degree of planning security and flexibility.

That is why we are setting positive signals at an early stage:

  • We are extending the early bird discount until 31.10.2020. Benefit from even more attractive conditions. In the scope of the current early bird campaign exhibitors from 60 countries have already registered for Anuga 2021.
  • In order to additionally increase the range of Anuga, in terms of the visitors and reach as many relevant target groups as possible, there are going to be digital offers and new formats at the coming Anuga, which supplement and round off the physical trade fair.
  • Koelnmesse has decided to plan all trade fairs of the year 2021 in a Corona-conform manner. Koelnmesse has developed a concept under the hashtag
    #B-SAFE4business, which makes provisions for all measures relating to hygiene, medical care and organisation. These measures are regularly evaluated together with the city, state and health authorities after taking the current COVID-19 situation into account and in the case of positive developments re-adapted.

Let's take an optimistic look ahead at the future together and really kick off the coming year reliably and safely. Don't hesitate to contact us should you have any queries regarding the trade fair, stand design or product placements– we will be glad to assist you.

With best regards from Cologne,

Your Anuga team


Stefanie Mauritz Director


Stefanie Mauritz


Anuga is entering the next round: From 9 to 13 October 2021, the global market awaits you once again in all its diversity.

It is worth being quick off the mark: Up until 31.10.2020 you can benefit from our attractive advance sale price when booking your Anuga stand area.


Book your stand area now

Anuga 2021: Become an exhibitor!