Lycored puts ‘Cultivating Wellness’ at the heart of new brand identity

Lycored has launched a new corporate brand identity that cements its unshakeable commitment to wellbeing and enhances the company’s image globally.

The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.

 “Our new slogan represents how we operate as a business but also describes how we are as people,” said Rony Patishi-Chillim, President and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”

Lycored and its employees are working together to bring the best nature has to offer to consumers, reflecting the company’s comprehensive R&D process, manufacturing capabilities and the scientific know-how that makes its work possible. Lycored’s diverse delivery methods and applications ensure precious natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

As part of Cultivating Wellness, Lycored has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner. It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

This is Lycored’s third logo since the company was founded 20 years ago, and the evolution of its design perfectly reflects how it has adapted constantly throughout the past two decades to serve its customers’ changing needs.

Consumers are increasingly concerned with buying products from companies that they know are ‘doing good’ in the world. Lycored is at the vanguard of this trend, offering natural ingredients produced responsibly from trusted sources that bring clear and tangible benefits to food, beverage and dietary supplement products all over the world. The new brand identity, Cultivating Wellness, will help Lycored to deliver on this commitment now and in the future.

 

The evolution of the Lycored brand over time…

IFWexpo Heidelberg ready for the Iranian market

 

Trade mission “Agricultural technology” and trade Show iFood

 

Upon lifting the sanctions against Iran as a result of the negotiations in Vienna IFWexpo Heidelberg has started (supported by Iranian trade show organizer BRP and fairConsult international) to expand its business activities to the Iranian market.

 

In May 2015 IFWexpo organized in cooperation with the German Engineering Association VDMA a trade mission to Iran. Representatives of renowned manufacturers of agricultural technologies as well as representatives of VDMA and the German Agricultural Society (DLG) visited farms in Mashhad, Isfahan and surroundings holding talks with dealers and producers of agricultural equipment as well as representatives of local agricultural institutions. They also visited a number of agriholdings, produce and dairy cattle farms. Due to the successful turnout IFWexpo is planning to organize the trade mission in 2016 again.

 

With iFood, the International trade show for food, food technology and packaging to be held August 26-29 IFWexpo now offers clients of the food and food processing industry a platform in the megacity Mashhad located in the Iranian center for food industry. 20,000 visitors will be expected at the 16th edition of iFood. Highlight will be the two-day DLG-conference on cheese and dairy issues.

 

 

 

Dr. Alexandra Beilharz

Press and Communications

IFWexpo Heidelberg GmbH

Landfriedstr. 1a

69117 Heidelberg

Tel: +49 (0)6221-13 57-13

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www.ifw-expo.com

 

AgroFarm 2016 info# 5 - Stand allocation starts soon

Dear Sirs,

 

Offer your products and services to livestock farmers in Russia, as the need for modernization and further expansion in local animal production there is large and interest in innovative technologies remains unbroken.

AgroFarm, the No. 1 trade show for animal husbandry and animal breeding in Russia, helps you address industry professionals, investors and distributors from all over the country and the neighboring states.

Submit your application now or use the online registration form for a non-binding participation offer![access to the forms]

If you register by31 July 2015, we will consider you during the first phase of thestand allocation.

Further important information:

-      Facts, figures and survey results

-      List of exhibitors 2015

-      Stand rental charges

-      Exhibitors and Visitors about AgroFarm

-      AgroFarm-Video  

 

Please don’t hesitate to contact our team if you have any questions and queries:

 

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Sincerely,

 

DLG International GmbH

Dr. Olga Hunger
Project Manager

(Person responsible within the scope of the German Interstate Broadcasting Agreement)

 

The 4th Western China Multi-national Sourcing Fair & China (Xi’an) Import and Export Commodities Fair

The 4th Western China Multi-national Sourcing Fair & China (Xi’an) Import and Export Commodities Fair will be held in Hall A, Xi’an Qujiang International Conference & Exhibition Center during August 21-23,2015. We hereby sincerely invite you to join us.

The 3rd Western China Multi-national Sourcing Fair attracted 335 international purchasers from 70 countries and regions in Europe, America, Africa, Central Asia and ASEAN, who brought 3320 kinds of products to attend the Fair. The main purchasers were international famous large-scale purchasers and the world's top 500 enterprises, including Wal-Mart, Honeywell, Metro, American GE and Siemens. This Fair realized organic integration of the actual exhibition and e-commerce platform, built a convenient, fast and efficient foreign trade cooperation platform for our province and the western region, and injected new power for promoting the development of the export-oriented economy of our province.

The 4th Western China Multi-national Sourcing Fair will use “new starting point, new engine, market expansion and stable growth” as theme, and “China (Xi'an) Import and Export Commodities Fair” as exhibition subject to meet the promotion and purchase demand during the exhibition, complete all-process two-way purchase flow, provide the best way for putting domestic products in the international circulation network and putting foreign products in Chinese western network, vigorously help western enterprises to expand domestic and foreign market, and powerfully prosper import commodity consumption market. Based on publicity and promotion of many advantageous media, the Fair will obtain three-dimensional marketing network that covers the periods before and after meeting and combines network and scene, exert the Fair's role as a trade conclusion platform, and create maximum return for exhibitors and purchasers. Your highly attention will be much appreciated.

The 4^th Western China Multi-national Sourcing Fair & China (Xi'an) Import and Export Commodities Fair

Contact Person: Ms Michelle Chan

Tel: 0086-18126768827

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. " target="_blank">This email address is being protected from spambots. You need JavaScript enabled to view it.  / This email address is being protected from spambots. You need JavaScript enabled to view it. " target="_blank">This email address is being protected from spambots. You need JavaScript enabled to view it.